Whitepaper: Preparing for Commercialization With an “Answer First” Approach

Whitepaper: Preparing for Commercialization With an “Answer First” Approach

Whitepaper: Preparing for Commercialization With an “Answer First” Approach

Defining the questions to find the answer first in order to leverage AI-predictive modeling

The healthcare market is ablaze with innovation and progress. Big data and AI are being discussed in ways that only a small percentage of marketers understand, leaving many unaware of how to capitalize on these advances. In this rapidly advancing marketplace, commercial teams must establish an “answer first” approach to ensure maximized product adoption and success.

  • Defining the questions to find the answer
  • Leveraging AI-predictive modeling
  • Solidifying an analytically driven commercial strategy
  • Going forward Boundlessly
 
About the Author

  • Francesco Lucarelli

    Partner and Chief Commercial Officer
    Francesco exemplifies the Boundless value of “embrace challenge,” taking responsibility for all elements of strategic and creative work production, internal team management, and external client development and satisfaction. During his more than 25 years in the pharmaceutical and medical device industries, he has overseen product launches and developed results-driven strategy in a wide variety of leadership roles. He excels at uncovering and acting on customer insights from all perspectives and leveraging key market and stakeholder input to drive strategic direction across the entire product lifecycle. His favorite pastime of shark diving allows him to explore the limitless wonder of the natural world.

  • BOUNDLESS LIFE SCIENCES GROUP

    We are the barrier breakers
    Barriers prevent life science brands from changing lives, keep patients from better health, and hold companies back from market success. Where others see barriers, Boundless imagines ways to break through. Our goal is to give patients, clients, brands, and our people the opportunity to live more Boundless lives. To get there, we refuse to be limited by geography, the bureaucracy of a big network, the inertia of stale thinking, or the blinders of rigid tradition.

Whitepaper: Preparing for Commercialization With an “Answer First” Approach

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