Whitepaper: The Holy Grail of Winning HCP Attention
AI-Driven Patient-First Engagement
Pharma marketers are investing in powerful next-best-action (NBA) strategies to engage healthcare providers (HCPs) – and nothing is more actionable than knowing when your brand-eligible patient is with their HCP.
How do patient care and milestone predictions transform HCP marketing?
This white paper explains why it’s critical to prioritize and incorporate patient data into NBA programs. Download now to discover:
- NBA’s customer-centric history and new, de-identified patient data opportunities
- How AI determines the care windows when brand-eligible patients see HCPs
- What’s missing from NBA approaches that rely on past HCP prescribing behavior
- Why patient-first programs deliver up to 28% higher script impact
Get the insights to drive your next-best-action programs forward!
