The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, recently welcomed two new members, CMI Media Group WPP’s healthcare specialist media planning agency, and Compas, a NMSDC-certified diverse-owned media buying agency.
“This is an exciting time for POCMA and we are thrilled to welcome partner agencies CMI Media Group and Compas as agency members,” said POCMA President, Nicole Divinagracia. “Agency representation within the association is critical to ensure we focus on what matters most to these key stakeholders.”
CMI Media Group and Compas have long invested significantly in Point of Care media, and as industry leaders in the planning and buying space, CMI Media Group and Compas’ influence in the channel grants visibility into the evolving Point of Care landscape. Becoming a member of POCMA allows better collaboration with suppliers in the space and gives CMI Media Group and Compas thought leaders the opportunity to influence best practices within Point of Care.
“Point of Care is essential to CMI Media Group’s marketing strategy for reaching HCPs and patients. It helps bridge the communication gap and aids conversations during a patient’s visit, making their time with the physician more effective at getting the treatment information they need. This is a critical intersection of conversation for the patient and prescriber, and an opportunity for marketers,” said Christine Mormile, Director, Media, CMI Media Group, and member of CMI Media Group’s Point of Care Center of Excellence.
“This is an important and growing space for our agencies and it’s important that CMI Media Group and Compas have a place at the table along with many of our preferred supplier partners to promote the POC channel with our pharma clients. With the great work that POCMA is doing in the areas of education, certification, and promotion, we’re excited to be part of the association,” said Nicole Woodland – De Van, President of Compas.
