Emerge Design Group

COVID-19 PSA Campaign

To help combat the spread of COVID-19 in the Boston area, Emerge Design Group created a fun, graphically driven campaign to promote social distancing and safe pandemic behaviors. Combining memorable iconography and catchy headlines, Emerge Design’s online campaign comprised a new PSA each week for six months. Designed and written by David Linde, Principal of Emerge Design Group, the campaign was distributed via LinkedIn and Facebook and garnered tens of thousands of views and shares in the metro region.

While COVID-19 protocols were seen as a “hot button” topic among disparate groups, the campaign skillfully avoided politicizing the issue by softly presenting recommended safe practices in a simple, friendly manner. It was deemed a success, as it proved very popular throughout its run.

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