CDMP and SK Life Science Inc.
Step into XCOPRI
There was a clear disconnect between the epilepsy patient experience and HCP prescribing habits. So, we developed a virtual shoe store with interactive data sculptures and patient stories designed to help HCPs get a deeper understanding of their patients’ experience by allowing them to step into their shoes.
CDMP Team Members:
Gary Scheiner, EVP, Executive Creative Director
Brittany Draper, SVP, Creative Director
Lenard Ranieri, Group Art Supervisor
Connor Dooley, Group Copy Supervisor
Debra Young, SVP, Creative Director
Anthony Hernandez, Art Director