CDMP and SK Life Science Inc.
Step into XCOPRI
There was a clear disconnect between the epilepsy patient experience and HCP prescribing habits. So, we developed a virtual shoe store with interactive data sculptures and patient stories designed to help HCPs get a deeper understanding of their patients’ experience by allowing them to step into their shoes.
Gary Scheiner, EVP, Executive Creative Director
Brittany Draper, SVP, Creative Director
Lenard Ranieri, Group Art Supervisor
Connor Dooley, Group Copy Supervisor
Debra Young, SVP, Creative Director
Anthony Hernandez, Art Director