Global Health Marketing & Communications (GHMC), the largest and most robust network of independent healthcare agencies worldwide, today announced the addition of Improve Comunicaciones, a Mexico-based strategic consulting agency, as its newest member. The addition strengthens GHMC’s offerings in Latin America and expands capabilities within the partnership.
Improve Comunicaciones brings more than 10 years of healthcare focused communications experience to the network. With its membership in GHMC, Improve Comunicaciones will continue to dedicate its time to the reputation management of its clients in Latin America while now having the ability to offer global insight, reach, and strategy.
“We are extremely excited to welcome Improve Comunicaciones to our Global Health Marketing & Communications family, allowing global and regional clients an unparalleled level of insight and execution in the critically important Mexican market,” said GHMC President Tim Goddard. “Improve Comunicaciones’ skill and commitment to delivering innovative and impactful solutions for clients further strengthens our position as the strongest healthcare agency in the Latin America region.”
With the second-largest population in Latin America, Mexico is a critical healthcare market in the region. Meanwhile, the country continues to evolve and innovate, with its employment back to pre-pandemic levels according to World Bank,1 and its economy is predicted to become the seventh largest globally by 2050.2 The rapid growth in Mexico combined with Improve Comunicaciones’ dedication to the healthcare industry create new and unique opportunities for the network’s clients and partners.
“We could not be happier to join the GHMC network and expand our healthcare business in Latin America and across the world as Mexico’s exclusive partner agency,” said Improve Comunicaciones Managing Partner Helena Rodriguez Navarro. “By joining forces with GHMC, we are now able to offer a more diverse set of healthcare marketing and communications services and capabilities that allow us to further expand our impact, offering clients access to a global network of experts.”
As the exclusive partner for GHMC in Mexico, Improve will play a pivotal role in connecting clients and organizations to GHMC’s international network of industry-leading professionals. Improve Comunicaciones bolsters GHMC’s already strong presence across the Americas, where it has exclusive partner offices in Argentina, Brazil, Chile, Colombia, the United States, and Canada.
References:
1. The World Bank. “Mexico Overview.” Updated April 4, 2023. Accessed October 18, 2023. https://www.worldbank.org/en/country/mexico/overview#:~:text=The%20Mexican%20economy%20grew%20by,GDP)%20pre%2Dpandemic%20levels.
2. PricewaterhouseCooper. “The World in 2050: How will the global economic order change?” February 2017. Accessed October 18, 2023. https://www.pwc.com/gx/en/world-2050/assets/pwc-world-in-2050-slide-pack-feb-2017.pdf.
