Michele Kemp
Senior Director, Patient Marketing
Harmony Biosciences
Amplifying Patient Voices
Michele Kemp has dedicated her 20+ year career to healthcare marketing and importantly, patient marketing, advocacy, and education. She started her pharmaceutical career at Medical Broadcasting Company as an Account Director. Then she spent almost 15 years at Bristol Myers Squibb where she held roles of increasing responsibility in patient marketing, digital marketing, and healthcare professional marketing.
She joined Harmony Biosciences in 2018 and has made many contributions to the patient community over her five years with Harmony. Harmony’s mission statement is “Keeping patients at the heart of everything we do.” Michele stands out in her support of this foundational philosophy through her continuous fostering and strengthening of direct relationships with patients, ensuring their feedback returns accurately and often. Michele is a true patient champion.
Michele leads the development and execution of all patient awareness, patient education, patient promotion, and patient adherence efforts for WAKIX® (pitolisant) tablets. Michele’s guidance and commitment to supporting patients culminated in the development of a unique, meaningful video series of real people who are taking WAKIX. It is through her efforts that Harmony has the honor to share real-life stories with others in the community through videos of patients’ personal journeys. Videos on the page have reached an average of more than 2,000 unique monthly views!
Her responsibilities include unbranded disease education efforts across all channels. She’s led the development and launch of a comprehensive disease education campaign, Know Narcolepsy®, including personal stories of people living with narcolepsy via videos, blogs, and a multi-episode narcolepsy-based podcast featuring and hosted by patients. One person who is part of the initiative shared a heart-felt email with Michele stating, “It’s a challenging world these days, but I hope you rest knowing that you are making a difference…the investment in individuals and our stories is vital.”
Her leadership paved the way for the expansion of Know Narcolepsy through a large social media presence. One example is the User-Generated Content (UGC) feature on Know Narcolepsy’s Instagram, which generates the highest engagement across all of Harmony’s social media, exceeding industry benchmarks by more than 25 times and has featured over 100 people living with narcolepsy.
