Ceyda Uslu Güvener
Global Commercial Lead, Plasma Derived Therapies
Takeda
Unwavering Commitment to Patients
At the core of Ceyda Uslu Güvener’s work is her deep sense of empathy and commitment to the values of Takeda: Patients, Trust, Reputation, Business (PTRB). No where has that been more evident than the indelible mark she has had on the Plasma Derived Therapies’ Global Patient Ambassador Program for Immunodeficiencies and Neuroimmunological disorders.
Since taking over the Ambassador program two years ago, Ceyda has been instrumental in driving uptake and utilization. Her passion for the program, her highly empathetic nature, and her ability to inspire others to connect with patients has resulted in a marked improvement in the program’s reach and effectiveness. She consistently finds creative ways to find new resources and new ways to run the program effectively, inspiring others to follow suit.
As part of the program, Ceyda worked with her agency partners and her colleagues in Takeda global, regional, and local teams and led several initiatives engaging this inspirational and empowering group of patients and caregivers to share their personal experiences of living with Primary immunodeficiency (PID), Secondary immunodeficiency (SID), Multifocal motor neuropathy (MMN), and Chronic inflammatory demyelinating polyneuropathy (CIDP).
By sharing their personal journeys with their conditions, the Ambassadors help raise disease awareness. That includes Winnie, a patient who was too sick to share her experience in person. Winne’s story was brought to life through crafty scriptwriting, voice-over artist selection, and animation direction. The result is a heartwarming and impactful video that showcases Ceyda’s creativity and her dedication to helping patients and families. (You can check out the video at: https://bit.ly/41fmMH0.)
“Ceyda is a highly effective, innovative, and empathetic colleague,” says Amy Templin, Senior Global Account Manager, Snow Companies. “Her dedication to patients has inspired others to be the best versions of themselves, while creating meaningful and lasting impacts for patients and their families.”
Overall, Ceyda’s commitment to the patient voice and experience has helped to create a supportive and welcoming community for patients, families, and caregivers, while also advancing Takeda’s mission to deliver better health and brighter future for people and communities around the world.
