PM360 Greatest Creators Showcase 2023 Selection AbelsonTaylor



Equelle “Menopause My Way” Integrated DTC Campaign

Menopause is a condition that every woman will experience one day, yet few trusted options for symptom relief are available. In looking at today’s generation of women moving into menopause AbelsonTaylor and Pharmavite saw an opportunity to shift the conversation from one of dread and placation to one of empowerment and control.

Their objectives were to embolden women to manage their menopause symptoms their way, without compromises, by using Equelle. To increase awareness of Equelle, AbelsonTaylor and Pharmavite saturated a range of targeted channels delivering relatable and clever messages that inspired women of this generation to do what they have always done—do it their own way.

As a result, the Equelle “Menopause My Way” campaign outperformed industry media benchmarks in driving users to to learn more about how they can take control over their menopause experience.


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