Digital Compendium June 2015
How Digital Disruption Impacts Rx/Dx
Digital is impacting pharma—big time. But just as the industry becomes comfortable in social ...
Foster an Innovative Culture—Even in a Bewildering Environment
Tim Kastelle developed The Innovation Matrix (Figure 1). This matrix, like many we have ...
The Digital Healthcare Startups You Really Should Know About
For the past few years, the healthcare industry watched as other sectors experienced a ...
Now We Have the Data, “So What Can We Do With It?”
As the pace of evolution in healthcare continues to increase, the dynamics between external ...
Achieving the Impossible: A Humorous, Real-Time, Social Media Campaign
Who said unbranded campaigns can’t have a sense of humor or mirror the likes ...
Take a Page from Facebook’s Playbook—Use Personalized Marketing
The concept of personalization continues to evolve each year and today, in the world ...
Concrete Examples of Social Listening’s Impact on Pharma
Social media provides constant access to the world’s largest “focus group,” and social listening ...
Will Wearables Change the Future of Healthcare?
Over the past few years, the wearables market has not just expanded—it has exploded. ...
The New “Mobile” Promise for Pharma
It’s no understatement to say that the speed at which technology evolves creates real ...
It’s Time for Pharma to Embrace Programmatic
Programmatic display is increasingly making up a larger part of digital ad spending. In ...
How to Do Digital: 5 Steps to Kick Start Dynamic Digital Initiatives
Everyone in the life sciences industry talks about how vital it is to integrate ...
