PM360 2023 Trailblazer Awards Video/TV Campaign Silver Winner Gilead Sciences and Evoke MicroMass

mBC Unspoken (Gilead Sciences and Evoke MicroMass)

Women with metastatic breast cancer (mBC) feel left behind, abandoned, and betrayed by their bodies. mBC Unspoken is a collection of performances that demonstrates the richness and range of a person’s experience with mBC, free from toxic positivity and false hope, giving a voice to the women who often feel voiceless. It’s a showcase of untold or hard-to-tell stories, using art to make these stories more accessible.

To tell the stories of six brave women, Gilead Sciences and Evoke MicroMass enlisted the help of a Hollywood screenwriter and Academy award-winning director to turn those stories into dramatic performances from singer-songwriters, dancers, actors, and poets. Each was performed live and cinematically captured for the web in one epic day. mBC Unspoken was received with a rousing ovation, including from one of our judges who called it “off the charts with innovation.”

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