The science of SpA on exhibit at the RheuMuseum (UCB, Inc. and Avalere Health)
UCB set out to reach 6,500 rheumatologists who treat axial spondyloarthritis (axSpA) and psoriatic arthritis (PsA) in the U.S. and inspire them to reassess whether patients are achieving optimal disease outcome goals.
Under a charter to curate curiosity, rich clinical content was transformed into relevant art in a museum to provoke a deeper understanding from viewers—the physical impact of disease is depicted on marble statues. Modern art brings the science of disease into perspective and bold typography makes tools for evaluating disease impact unforgettable. This approach perfectly blended art with science by creating bite-sized pieces within the context of exhibits in a museum.
Rheumatologists are engaging deeply with the content at RheuMuseum.com. On average, users spend just under three minutes exploring each web page and result in 90% scroll depth.
