Today, Coefficient Health announced a key hire to lead its creative team. Kim Varady, an award-winning creative veteran with 20+ years of experience in healthcare, joins the agency as Executive Creative Director. Most recently, Kim held a creative leadership role at Klick Health where she helped expand innovation and experience in creative to drive greater value for brands across categories including asthma, animal health, oncology, vaccines, rare disease, and more. Previously, Kim gained accolades for her strategically grounded creative work with Publicis and IPG networks.
“Coefficient Health is guided by the idea that individuals can and should be multifaceted in their thinking to deliver better, more integrated omnichannel brand experiences,” Kim said. “Great creative comes from a deep and connected understanding of science, strategy, and engagement. It’s not every day you come across this type of opportunity to play outside the lines of where brand experience begins and ends.”
Founding Partner Dave Miller added, “Kim makes so much sense for Coefficient Health, because we believe that people with diverse profiles help elevate the excellence of our work. With her extensive experience across therapeutic categories, creative disciplines, and unique audiences, Kim’s background is in exact alignment with that ethos. Bringing her onto the team will only help advance our ability to bring the most impactful, integrated creative solutions to our clients.”
“We see leaders in pharma looking for ideas that stand out in every dimension—from inspiration to powerful storytelling to holistic experience,” Kim said. “And that’s why I’m excited to lead a team that delivers more integrated creative service to commercial leaders.”
