ICON plc and Genentech
“What’s Your Reason” Breast Cancer Screening Campaign — Creole
Genentech’s “What’s Your Reason?” Breast Cancer Screening Campaign expanded outreach to the Black American (Haitian/Creole) population. Data and messaging speak directly to this demographic and are additionally translated into Creole—encouraging breast cancer conversations, and having breast cancer screenings. The logo was adapted to visually represent the core audience.
ICON plc Team Members:
Adam Kondos, Senior Creative Director
Jandrea Chau, Creative Director
Dana Matas, Creative Associate
Tracy Frias, Designer
Josh Bueller, MBA, Account Vice President and Senior Strategy Consultant
Megan Barber, Manager, Client Engagement
Dawn Flook, Account Leader
