Concentric Health Experience and Sunovion Pharmaceuticals
Room to Breathe Virtual Reality Experience
Using a moment-expanding visual device featured in the LONHALA MAGNAIR patient campaign we grabbed the attention of prospective patients in an eye-catching way. Through virtual reality, the video displays a patient who showcases differentiating benefits of LONHALA MAGNAIR (portability, ease of use), allowing prospective patients to imagine themselves in similar situations.
Concentric Team:
Maggie Lyons, SVP, Account Director
Casey Griffin, Group Account Supervisor
Jim Lolis, SVP, Group Creative Director
Augustine Braddock, Executive Producer
Michael Sanzen, Partner, Chief Creative Officer
