Biolumina and the United Nations COVID communications initiative
Don’t Be Blind to the Truth
At the onset of the pandemic, myths about the virus were creating false and harmful labels about groups of people. It was clear that an undercurrent of racial and ageist animus was taking hold. This campaign asks us to not be blind to the truth and to end discriminatory misperceptions.
Biolumina Team:
Austin Wei, SVP, Group Creative Director
David Cherry, SVP, Director of Customer Experience
Kyle Grazia, SVP, Group Creative Director
Yury Tulchinsky, VP, Experience Planner
Roxanne Novo, Art Director
Corrina Nodell, Senior Strategist
Jocelyn Marshall, Medical Director
Eric Niederman, Group Account Supervisor
Dillon Schwartz, Group Copy Supervisor
