SPLICE Agency
Santen
Advancing Glaucoma Surgery
In support of Santen’s U.S. commercialization goals, SPLICE strategically solved a two-fold challenge: Introduce Santen as a global ophthalmology leader and begin garnering trust with the glaucoma surgical community. In partnership with today’s leading glaucoma surgeons, SPLICE developed a dynamic, engaging campaign based on the expertise surgeons trust most—their own.
Agency Team:
Paul Hagopian, Brand Strategy
Kevin Stokes, Creative Director
Josh McCasland, Content Director
Allison Myers, Group Account Director
Stella Ward, Sr. Account Executive
Heather Hazard, Sr. Program Manager
James Vieira, Project Manager
Janeen Peramonte, ACD Copy
Debi Stoliar, Art Supervisor
César Karamazov, Senior Art Director
