Elevate Healthcare
Galen US Inc.
Stop the Sting
Fearing the sting of needle-stick pain isn’t unusual—but SYNERA can help. The drama and eye-catching nature of the scorpion syringe was the right tone and metaphor to create awareness and empathy with HCPs about how patients see the pain, while avoiding clichéd, happy-patient imagery. The scorpion certainly did that!
Agency Team:
Tara Powers, VP, Creative Director
Barry Schmader, Chief Creative Officer
Lexi Sers, Graphic Designer
Mike Thomson, Copy Supervisor
Erin Hlivia, Practice Lead, Client Delivery
Taylor Myers-Ackerman, Manager, Client Engagement
Frank X. Powers, Managing Partner
Client Team:
Therese Heimbold, Commercial Director U.S.
Kyle Marquardt, Sr. Key Account Manager
Shannon Rittenhouse, Manager Commercial Projects
