2017 Pharma Choice Bronze Multichannel

HCB Health

Mitsubishi Tanabe Pharma America

ALS Pathways

ALS has traditionally been an underserved disease with limited educational resources. With that in mind, HCB Health partnered with Mitsubishi Tanabe Pharma America to launch ALS Pathways, an interactive campaign that provides comprehensive information and support resources designed to help patients, caregivers, and HCPs navigate their journey with ALS.

Agency Team:

SVP, Managing Director: Ari Wexler
Account Supervisor: Kerri Lucarelli
Account Executive: Taylor Watson
Group Copy Supervisor: Spencer Magloff
Senior Copywriter: Ryan Newberry
Associate Creative Director, Art: Michele Evans
Art Supervisor: Slade Seaholm
VP, Digital Services: Harry Stavrou
Director of User Experience: Marcus Rice
Senior Digital Designer: Ann Marie Carrier
Senior Art Buyer/Producer: Susan Dore
SVP, Creative Director: Amy Hansen

Client Team:

Senior Director: Glenn McAnanama
Director, Marketing: Nikul Shukla
Associate Director: Shuma Takemura
Senior Manager: Keith Atchison

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