AbelsonTaylor
Avanir Pharmaceuticals
PBA Info Hand Print Website
Hand Print puts the confusion people and their caregivers have about Pseudobulbar Affect—uncontrollable crying or laughing—front and center. Through the visual “hand print” device, we juxtapose the emotions being displayed with the actual feelings. It’s written all over them—this is not how they really feel.
Agency Team:
Associate Creative Director: Janet Kleve
Sr. Copywriter: Ashley Sprowl
Sr. Art Director: Theo Hild
VP, Creative Director: Andy McAfee
Associate Creative Director: Erika Snell
Sr. Digital Producer: Matt Slaughter
Sr. Interactive Developer: Tim Searles
Associate Director of Interactive Development: Chris Mauck
Associate Director of Digital Production: Dave Schafer
