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E-Marketing Activities
By Tom St. Peter
Results from 98 marketing professionals regarding current e-marketing activities. Find out what activities are being deployed and how effective the have been.

DOCTORS DEMAND MORE VALUE FROM SALES REPRESENTATIVES
New Survey from Sermo & Publicis Selling Solutions Group
Download results of the new survey—What Physicians Want!—conducted by Sermo and Publicis Selling Solutions Group. For other article downloads from Publicis Selling Solutions, please visit www.pSellingSolutions.com/resources

Journal Readership: Has Physician Behavior Changed?
By Tom St. Peter
Asheville, NC, May 2007. DoctorDirectory.com, a marketing services company, recently conducted a survey regarding journal readership among a multi-specialty sample of physicians. Results were obtained from nearly 2000 (N=1992) physicians that included cardiologists, gastroenterologists, neurologists, and oncologists. The nature of the study was to determine how many journals physicians read, the amount time spent reading, and what journals hold the highest interest for them.