The Lynx Group
Academy of Oncology Nurse & Patient Navigators (AONN+)
AONN+ Facebook Live Series – “Navigate Now: How Can We Help?”
Facebook has continued to perform well for the Academy of Oncology Nurse & Patient Navigators (AONN+). It is the primary social media engagement platform we use to build our online community with our niche audience of professional oncology nurse and patient navigators.
But in order to further serve our community of oncology navigators, in May of 2020 we launched our first Facebook Live series, called “Navigate Now: How Can We Help?” (www.facebook.com/events/168161291161779/). The hosted series features a presentation on a topic of interest in the field of oncology navigation and is gaining favorable response and interaction.
This series features discussions with experts in oncology navigation and related topics who tackle issues that navigators are facing since the COVID-19 outbreak, including telehealth, compassion fatigue and burnout, and access to patient support services. The AONN+ Facebook Live series has been instrumental in fostering conversations among oncology navigators, administrators, social workers, and AONN+ leadership, especially as the pandemic has eliminated or curtailed previous communication methods such as in-person meetings and live conferences. The selected topics have also focused on professional issues highly relevant to the immediate circumstances, providing an outlet for discussions that might otherwise not have had a forum.
Our four weekly Facebook Live events in May reached more than 9,000 people with more than 2,000 engagements. To date, the series has had roughly 11,000 views. These numbers are significant for a specialized community of approximately 8,900 members.
The Lynx Group Team:
Kelly Cochrane, Chief Marketing Officer
Carol Bustos, Director, Digital Marketing
Robyn Jacobs, Director, Creative & Design
Kaitlyn McCully, Junior Social Media Specialist
Linda Mezzacappa, CMP, Associate Director, Meetings & Events
Sharon Gentry, MSN, RN, HON ONN-CG, AOCN, CBCN, AONN+ Program Director
Emily Gentry, BSN, RN, HON ONN-CG, OCN, Senior Director of Education and Program Development
Monica Dean, HON-OPN-CG, Director of Patient Navigation Program Development