PRECISION Value & Health’s Access Genius Insights
All-in-One Market Access Pull-through Dashboard
After surveying 50 sales representatives, PRECISION Value & Health found that successful reps spend hours on pre-call planning, scanning an average of five in-house data applications to unearth opportunities based on their brands’ favorable coverage. Navigating these multiple dashboards is so time intensive that many sales reps forgo it completely—also forgoing prospective sales.
Access Genius Insights (AGI) was developed to effectively equip pharma sales teams with the ability to target the right HCPs by analyzing powerful combinations of market access data insights in one pre-call planning dashboard. AGI is an interactive dashboard that presents market access pull-through information from geographic, health plan, and HCP level views. The user-friendly platform allows sales leaders to see exactly where they should direct investment and sales efforts.
With Access Genius Insights, pre-call planning strategies are informed by concrete data and unique insights, such as:
- Locating the top HCPs within certain plans in each geography, including the ability to harness interactive heat maps to zoom in on precise HCP hotspots where a brand has favorable access
- Recognizing opportunities to boost prescribing rates and identify total prescription (TRx) upside potential for individual HCPs
- Pinpointing locations where competitor insights can help gain market share/volume
- Identifying specific HCP practices where savings cards or patient assistance programs would be most effective
Since the launch in April 2022, 16,000 users have harnessed Access Genius Insights to bolster their sales efforts. With only one interface to manage, these users spend an average of only 9.02 minutes per interaction, a significant time savings over the hours they previously spent every week on call planning.
