A PR Healthcare Leader
After just launching a dedicated Health Practice two years ago, Finn Partners is now a recognized leader in health communications with an array of clients in all sectors of the industry. Today, the agency represents clients in key health verticals—payer, pharma innovators, provider groups, policy forum, and patient advocates. An important part of this dramatic growth has been Kristie Kuhl, JD, the agency’s New York Health and U.S. Pharma Group leader. Her presence is transforming the world’s fastest growing communications firm (+/- 24% annual growth) into a global health communications powerhouse.
In fact, when Finn Partners launched its Health Practice, Kristie was among Practice Head, Gil Bashe’s, first hires. Previously, at public relations firm Makovsky, Kristie rose from account supervisor to EVP during a 14-year stint and was an important part of its Health Practice journey from “reboot” to becoming a Holmes Report “Most Admired Healthcare PR Agency.” Then at WPP-Group Agency Cohn & Wolfe, as an EVP, she introduced a first-in-class cardiovascular therapy and honed her knowledge and experience in payer formulary systems, launching significant new products and structuring social media outreach.
“There are other healthcare PR leaders; however, few with Kristie’s range of sector experience and values-driven leadership ability,” Bashe explains. “To transform our health team into a world-class Practice, we knew that ideas, insight, and integrity were integral to our clients’ success and our colleagues’ development. Beyond numbers, Kristie understands that growth is an outcome of doing the right things for clients and colleagues and reflects our mission to improve patient care.”
In less than two years, Kristie deployed the Practice strategy and structured the New York team toward taking on weighty client challenges, engaging in branding-building, reimbursement communication, new forms of patient advocacy, and consumer outreach on new therapy adaptation. All with client accolades.
The data demonstrate her incredible contributions to this organization and its clients. Today, the Finn Partners Health Practice is among the Top 10 largest independent health PR firms reported in the industry’s O’Dwyer’s ranking. And Finn Partners now represents approximately 25% of the world’s largest pharmaceutical companies, global medical device companies, and cutting-edge patient advocacy campaigns.