ELITE 2018 Leader of the Future Joseph Lyons of Otsuka America Pharmaceutical

Joseph Lyons

Senior Product Manager, HCP Marketing

Otsuka America Pharmaceutical, Inc.

Exemplary Sales and Marketing Success

Joseph Lyons has been steadily making an impression at Otsuka America Pharmaceutical, Inc. since beginning his career there in the sales force. Joe mined the field for nearly 10 years generating revenue for the organization and consistently exceeding his territory goals. He earned admission to the Sales Advisory Council three times for continued achievement and contributed to the Marketing Advisory Panel based on exceptional leadership skills.

Joe has since transitioned into a marketing role where he led the product launch for a recent neuroscience medication. During launch season, Joe executed seven regional launch meetings, helping to guide his field counterparts on how to execute the brand vision. He also created efficiencies within the promotional materials review to ensure timelines were met on all core materials, which is never a small feat in any launch scenario. And he left quite an impression on the brand’s agency of record, Concentric Health Experience.

“In collaborating with the agency, Joe has never been shy to push the boundaries of our creative thinking, always looking to challenge the status quo,” says Latesha Williams-Flynn, EVP, Client Service Director at Concentric Health Experience. “In doing so, Joe has proven time and time again that he is a true leader and is not afraid to be bold and try new things. And the overall success of the brand in the marketplace is a true testament to the differentiated path he set for this product from the very beginning.”

Since launch, Joe has strategically shifted focus beyond raising awareness of the brand and is now leading work streams that seek to improve brand differentiation and, most importantly, increase preference and adoption among healthcare providers. Always seeking ways to raise the bar, Joe maintains strong relationships with his Otsuka medical, legal, and regulatory colleagues, who similarly respect and support his ideas.

“We firmly believe this is just the beginning for Joe,” Williams-Flynn adds “We expect nothing but the best from this elite individual.”

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