The Age of Digital Defining Your Approach to Boomers vs. Millennials

In this age of digital, marketers are able to more easily target their audiences ...

From Brand-Safety to Bots: Three Big Programmatic Pitfalls

Programmatic ad-buying is surging. According to a new report by eMarketer, this year, four out ...

6 Exciting Digital Health Companies to Keep an Eye On

New companies continue to emerge with the goal of improving, or even revolutionizing, the ...

Three Ways Healthcare Marketers Can Benefit from Programmatic

Finding people who suffer from certain acute conditions isn’t easy. Until recently, healthcare marketers ...

Natural Language Processing and Machine Learning—A Powerful Combination

In healthcare, we now have more accessible electronic information than ever before, and the ...

Mobile Strategies Accelerate Patient Engagement Opportunities

Businesses in every industry today are looking to amplify the customer experience through next-generation ...

Elevating Your Digital Marketing with More Targeted HCP Data

When it comes to effective digital advertising to healthcare providers, a strategy built on ...

What AI Will Do For Patients

Now that AI home assistants are winning the hearts (and living rooms) of people ...

Maximizing Performance Across Social Video Platforms

Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and ...

Facebook Doesn’t Make People with Health Conditions Sad—It Makes a Difference

A recent report entitled, “Association of Facebook Use with Compromised Well-Being: A Longitudinal Study” ...

Consumer-Friendly Content in Context: The Art of Branded Platforms

Times have changed, particularly when it comes to the art of branded healthcare sites. ...

A New Domain

Shakespeare wrote, “A rose by any other name would smell as sweet.” And to ...

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