Get with the programmatic! In this day and age, every company knows that their success lies in working toward the future. This entails keeping up with new technology and using predictive techniques in marketing to potential customers. Recently, life sciences companies have been aggressively advancing their marketing departments in order to stay relevant and get a proper and clear message in front of their potential clients through programmatic advertisement buying.
ExL Events’ premiere Life Science Programmatic Buying Summit, which convened on August 10-11, 2015 in Philadelphia, PA, featured industry leaders who spoke on how to optimize digital marketing strategy and consumer outreach while maintaining compliance. This exclusive conference provided the audience with tools to overcome pharmaceutical reservations regarding programmatic purchasing.
“Very knowledgeable and insightful presentations,” said one attendee from Abbott. “Fascinating,” said another from CMI. “Very good discussion,” continues an individual from UBM Medica. With the positive feedback from the event and the need for cutting edge media-serving strategies, ExL cannot wait to start planning the summit for 2016.