Dana Anselmo, Patient Voice Strategy, Engagement & Experience Design, Genentech
Dana Anselmo, Patient Voice Strategy/Engagement and Experience Design, helms Genentech’s Patient/Care Partner Co-Creation Council (PCC) which works directly with patients and care partners to inform the development of products, services, and solutions to help deliver seamless, consistent, and meaningful experiences for those who will directly benefit. Its 165+ diverse members come from across the United States, range in age from 18-75+ years old, span multiple disease areas, and represent different points in the treatment journey.
With her unparalleled dedication to patients, Dana brought together Genentech’s internal stakeholders to elevate patient and care partner voices within Genentech by building and creating the PCC. The PCC engages with its members in an unblinded capacity to capture and validate accurate patient and care partner experiences with the goal of improving the experience of patients and their care partners in their treatment journey.
Bringing patient and care partner experiences into discovery, solutioning, and decision making helps Genentech remain patient centric and focused on elevating the patient journey. By creating this resource within the organization, Dana has proven herself to be a true champion for patients and their care partners across the United States.
