The Agency Network at MJH Life Sciences
Accord BioPharma
Camcevi “Simple is Right at Hand”
When Accord BioPharma approached The Agency Network at MJH Life Sciences to develop a brand campaign for the first and only prefilled, no-mix leuprolide therapy for advanced prostate cancer, they had high hopes. And The Agency Network at MJH Life Sciences delivered a hole in one.
Because Camcevi simplifies syringe prep, the creative team homed in on simplicity. The winning idea features healthcare professionals taking shots they can’t miss—on the putting green with an oversized hole, on the ice with a larger-than-life net, and over a billiards table with an enormous corner pocket. Paired with the headline “Simple is Right at Hand,” the new campaign launched worldwide in print, digital, and out of home.
Utilizing an omnichannel approach, the campaign earned more than 748,000 visual impressions over a six-month period. An HCP-directed CRM campaign bolstered lead-capture with 115,440 new subscribers and a 60% open-rate, on average.
