EVERSANA INTOUCH and The Chrysalis Initiative
Erase the Line
Created to combat inequality in healthcare, Erase the Line is a campaign centered around promoting a first-of-its-kind digital platform for, and by, Black women fighting breast cancer—who are more likely to die than white people due to disparities of care from racism and systemic bias in the healthcare system.
EVERSANA INTOUCH Team Members:
Susan Perlbachs, Chief Creative Officer
Nicholas Capanear, Managing Director, Executive Creative Director
Grayson Price, Senior Art Director
Stephanie Sims, Art Supervisor
Sara Blank, Senior Copywriter
Diana Krulik-Bentzen, Creative Director
Ron Larson, VP Creative Director
Craig Johnston, Director Creative Technology
Jay Esangga, Associate Creative Director
Ivan Blotta, VP Group Creative Director
Erin Lewis, VP Group Creative Director
British Randle, Senior Director Integrated Production
Audrey Wojtonik, Senior Producer
Laurie Meeks, SVP Social Media
John Kenny, SVP, Managing Director Strategic Planning
Sarah Rew, Associate Creative Director
Jackie Budd, VP Client Services
David Shupe, Senior Director Enterprise Transformation
Production:
Videocubo.tv/Sao Paulo
Luciano Cian
