David Shronk
Senior Vice President, Media
Health Union
No Cookies, No Problem
For some in the pharma marketing industry, the deprecation of third-party cookies, the subsequent measurement hurdles that follow, and various regional and global privacy laws were storm clouds in the distance that would be dealt with…eventually. For David Shronk, this has been top of mind for quite a while.
With his knowledge and experience, David has spent the past two years educating leaders within Health Union to assist in preparing for a privacy-first and cookie-less digital media environment. David has led the way in advancing capabilities to optimize first-party data and embedding the concept of contextual relevance. He has also been driving the adoption and implementation of emerging media channels that don’t rely on cookies, such as connected TV, addressable TV, and social, simultaneously ensuring that privacy compliance remains paramount.
And with the passage of the California Consumer Privacy Act (CCPA) and other regional data privacy laws nationwide, as well as the European Union’s General Data Protection Regulation (GDPR), David has worked tirelessly with internal partners to research how each new regulation impacts Health Union, its communities, and its partners. As such, he has played a sizable role in ensuring Health Union’s overall privacy policy, as well as the website terms and rules of each of the company’s online health communities are up-to-date and comply with the influx of regulations before they take effect.
“David has really been the driving force to lead this transformation,” says Lauren Lawhon, Health Union’s Chief Operating Officer. “From identifying technology needs to optimize the collection of first-party data, to ensuring onsite privacy solutions reflect the expectations and needs of the community, to establishing capabilities that don’t rely on cookies, David’s commitment to everyone’s success has been unwavering.”
With all of the changes occurring in the digital space, David’s mission remains clear—reach the right person in the right moment while they are actively engaging with their health. His commitment to this goal, the understanding of the landscape, and guiding his team to educate and create meaningful solutions has contributed to a 90%+ customer retention rate and more than 30% growth in revenue in just the past year alone.
