LevLane and BioReference Laboratories, Inc.
my•labology® COVID-19 Social Media Campaign
COVID-19 presented a unique challenge for BioReference Laboratories, Inc. as a provider of diagnostic testing including PCR and antibody tests. LevLane worked directly with the my•labology® team to create a full social campaign marrying youthfulness and seriousness of the subject, driving traffic to testing sites.
LevLane Team:
Liz Weir, SVP, Director of Content, Social Media, and PR
Martin Bihl, Executive Creative Director
Dan Hall, SVP, Digital Media Director
Gina Gattis, Senior Account Manager
Taylor Irwin, Senior Art Director
Claire Altomari, Associate Creative Director
Heather Kasprzak, Associate Creative Director
Kathryn Leonard, Medical Copywriter
Bia Foy, Content and PR Strategist
