2021 Pharma Choice Professional Print Campaign Bronze Winner AbelsonTaylor and Sunovion Pharmaceuticals

AbelsonTaylor and Sunovion Pharmaceuticals

Latuda “Real Expressions” Print Campaign

The inspiration around the Real Expressions campaign was to be able to show the progress of patients struggling with bipolar depression—starting from their severely depressed state to a strong improvement in their daily life. By adding in real stories of different patient demographics, it adds credibility and authenticity while resonating with our key segments.

AbelsonTaylor Team Members:

Creative: Jody Van Swearingen, Rachel Lomasz, Kevin Kustra, Bridget Hogan

Production: Melissa Taylor, Mike Leary (TV Producer), Jess Sokolowski (Lead Art Buyer), Joe Bolokowicz (Print Production)

Account Management: Michelle Schneir, Katarina Gelke

Project Management: Drew Oxendine-Burns, Sami Middleton, Jasmin Garcia, Kennedy Krause

Integrated Strategy: Lisa Chengary, Yael Vizman, Inbal Pawlowski


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