2017 Pharma Choice Silver Professional Print Campaign

Harrison and Star

Novartis

Legendary Survival / Unicorns Among Us Campaign

A unicorn? In an oncology ad? The journey to bring this mythical creature to reality is a tale fit for legend, as a small band of brave creatives and clients struggled against all odds to successfully produce an astonishing campaign worthy of RYDAPT—the first new treatment for frontline AML in more than 25 years.

Agency Team:

EVP, Chief Creative Officer: Mark Friedman
SVP, Group Creative Director: Mike Norkin
VP, ACD/Art: Dean Szostczuk
VP, ACD/Copy: Josh Eastman
Group Art Supervisor: Matt Lee
Sr. Art Director: Matt Kemler
VP, Group Copy Supervisor: Garrett Allen
Sr. Copywriter: Brian McCoy
Photographer: Vincent Dixon
Digital Artist: Clive Biley
VP, Director of Imaging: David Brungard
Sr. Retoucher: James Cullinane
SVP, Director of Client Services: Hoon Chang
VP, Group Account Supervisor: Vaughn Davis
Group Account Supervisor: Erin Ranando
Group Account Supervisor: Sofya Montero
Account Executive: Colleen McCarthy

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