2017 Pharma Choice Gold Social Media

Klick Health and McCann HumanCare

Takeda Pharmaceuticals and Lundbeck USA

Lighter Blue

Lighter Blue, a joint educational initiative by Takeda Pharmaceuticals and Lundbeck USA, is the pharma industry’s most successful unbranded social campaign ever with over one million Facebook followers and 10 million engagements. With light-hearted humor, spokescharacter “Blue” opens a dialogue about Major Depressive Disorder symptoms and sends an important message to patients: You are not alone.

Media & Digital Agency: Klick Health:

Senior Account Director: Alexandra Pfeffer

Agency: McCann HumanCare, New York:

Account Director: Edward Morrissey
VP, Creative Director: Kenny Evans
VP, Creative Director: Andrea Thompson

Lundbeck Team:

Director, CNS Marketing: Terri-Lynne Jones
Senior Product Manager: Delta Schonhoft

Takeda Team:

Director, CNS Marketing: Keith Hopps
Senior Product Manager, CNS Marketing: Kylie Wagner
Sr. Manager, Customer Engagement & Marketing Innovation: Tracy Yedlin

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