Ogilvy Health
FOUR PAWS
Pets of War
An estimated 1.2 million dogs have been orphaned in Ukraine due to the ongoing war conflict. These dogs need shelter, food, and medical attention. People all over the world want to lend a hand, but they don’t know how.
Ogilvy Health partnered with FOUR PAWS to turn empathy into action—to give people the means to support orphaned dogs in Ukraine from anywhere around the world.
By developing a core visual that illustrates a helping hand extended to a dog in Ukraine, they telegraphed the idea that anyone can help pets orphaned by war from anywhere. The visual was used in an international campaign aimed at gathering donations to send veterinarians, food, water, and medical supplies to shelters in Ukraine.
Within 24 hours of launch, donations increased by 2,000%, which helped more than 50,000 pets and led to more than 300 tons of pet food to be delivered to Ukraine.
