PM360 Announces Winners of Pharma Choice Awards

Press Release

For Immediate Release

Contact:
Laney Cohen
Makovsky + Company
lcohen@makovsky.com
212-508-9643

PM360 Announces Winners of Pharma Choice Awards

NEW YORK, NY, January 25, 2012: PM360, a leading health-marketing industry trade magazine, recognized the best innovators in the industry with their annual Pharma Choice Awards. The winners are featured in the January issue of PM360, available now.

“Innovative thinking helps individuals and companies to succeed,” said Anna Stashower, president and publisher of PM360. “Today’s winners have demonstrated inventiveness that goes beyond the norm. Undoubtedly, they deserve recognition, and we’re pleased to be able to honor them.”

The awards are unique in that PM360 readers act as the judges for the entries that are submitted by their peers. Applications were judged based on content, format, success in reaching targeted audience, and overall quality. The winning entries were noteworthy in their ability to attract attention in the information-saturated healthcare environment.

This year’s PM360 Pharma Choice winners include:

Digital, App

gold: LAP-BAND iPad App. Agency: RCW Group

Digital, App

silver: Similac Cognition iPad App for Abbott Nutrition. Agency: AbelsonTaylor

Digital, App

bronze: Aciphex Troublesome Trio iPad App for Janssen Pharmaceuticals – Aciphex. Agency: echo Torre Lazur

Digital, Consumer Website

gold: Providence Speech and Hearing Center Website for Providence Speech and Hearing Center. Agency: Brandkarma, LLC

Digital, Consumer Website

silver: Essure Web Site and DTC Banner Ads for Conceptus, Inc. Agency: LehmanMillet

Digital, Consumer Website

bronze: IsItAllergy.com ImmunoCAP Website for Thermo Fisher Scientific, ImmunoDiagnostics Division Agency: GA Communication Group

Digital, Professional Website

gold: Adagen Website. Agency: RCW Group

Digital, Professional Website

silver: Medley Health Website for Medley Health. Agency: Rosetta

Digital, Professional Website

bronze: Nuvigil Proud Sponsor HCP Mobile Site for Cephalon, Inc. Agency: Draftfcb Healthcare

Digital, Self-promotion

gold: Klick Health 2010 Holiday Video for Klick Health. Agency: Klick Health

Digital, Self-promotion

silver: AbelsonTaylor Mobile Web site for AbelsonTaylor. Agency: AbelsonTaylor

Digital, Self-promotion

bronze: The Naked Truth about Vogel Farina for Vogel Farina, LLC. Agency: Vogel Farina, LLC

Digital, Video

gold: Alexion Patient Video – Batina, Diagnosing PNH. Agency: RCW Group

Digital, Video

silver: Oncology with Soul for Eisai. Agency: Centron

Digital, Video

bronze: Living Shadows for Abbott Laboratories. Agency: AbelsonTaylor

Print, DTC/DTP

gold: Cinryze: Ryze Above for Viropharma. Agency: Dudnyk

Print, DTC/DTP

silver: Nuvigil Proud Sponsor Consumer Journal Ad for Cephalon, Inc. Agency: Draftfcb Healthcare

Print, DTC/DTP

bronze: Dr LeWinn by Kinerase Print Ad for Valeant Pharmaceuticals. Agency: Core-Create, Inc.

Print, Professional

gold: Stomach Switches for Takeda Canada. Agency: AbelsonTaylor

Print, Professional

silver: Cavitron: Scaling New Heights for DENTSPLY Professional. Agency: Dudnyk

Print, Professional

bronze: LAP-BAND Journal Ad. Agency: RCW Group

Print, Sales Aid

gold: Proleukin Sales Aid. Agency: RCW Group

Print, Sales Aid

silver: Nuvigil Proud Sponsor HCP Visual Aid for Cephalon, Inc. Agency: Draftfcb Healthcare

Print, Sales Aid

bronze: OnDose More Sales Aid for Myriad Genetics. Agency: Topin & Associates

Print, Self-promotion

gold: Dudnyk: Market Value for Dudnyk. Agency: Dudnyk

Print, Self-promotion

silver: AbelsonTaylor Self-Promo Ads for AbelsonTaylor. Agency: AbelsonTaylor

Print, Self-promotion

bronze: Destination for Unification for Euro RSCG Life Catapult. Agency: Euro RSCG Life Catapult

Print/Digital, Unbranded

gold: Amgen Unbranded Patient Disease Education Print Ad Spread – ITP. Agency: RCW Group

Print/Digital, Unbranded

silver: “I Will Quit” Great American Smokeout Campaign for American Cancer Society. Agency: Core-Create, Inc.

Print/Digital, Unbranded

bronze: Have You Seen the Face of Tuberous Sclerosis Complex? for Novartis Oncology. Agency: Vogel Farina, LLC

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PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Pharma Choice Awards recognize the year’s most innovative efforts and include gold, silver, and bronze awards for professional print ads, professional Web sites, consumer Web sites, print direct-to-consumer campaigns, unbranded campaigns (print and digital), self promotion (print and digital), print sales aids, videos, and apps.

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