Press Release
For Immediate Release
Contact:
Andrew Matthius
PM360
646-300-8113
PM360 Announces Winners of 2021 Pharma Choice Awards
The Only Healthcare Creative Awards Voted on by the Industry
NEW YORK, NY, February 2, 2022: After more than 8,000 votes were cast, the winners of the 12th Annual PM360 Pharma Choice Awards have been revealed. PM360, a leading health and life sciences marketing industry trade magazine, established the Pharma Choice Awards to honor the year’s best creative campaigns and marketing initiatives from the life sciences industry based on popular vote from those who work in the industry. It is the only industry award that gives everyone a say in who wins.
Members of the industry are asked to visit the Pharma Choice voting site from late October to early December in order to review the entries in the 13 categories and pick their favorite in each one. The categories include: App, Consumer Website, DTC/DTP, Multichannel, Multicultural, Professional Print Campaign, Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video. Once the voting period closes, the top three entries with the most votes in each category are named Gold, Silver, and Bronze winners. The 39 winners are featured in the January/February 2022 issue of PM360. And can be viewed online at www.pm360online.com/2021-pm360-pharma-choice-award-winners.
“Creativity within the life sciences industry means something different. It means thinking within strict regulated lines. It means engaging with people who would much prefer to be healthy and not have to hear from you. It means everything you do matters, because people’s health—and sometimes even their lives—are at stake,” said Anna Stashower, CEO/Publisher/Editor-in-Chief, PM360. “It is all of those things that makes the creative achievements within our industry mean so much more—the very best campaigns ultimately help to improve people’s lives. This year’s Pharma Choice winners, which are voted on by an industry that knows those stakes all too well, represent the campaigns and initiatives from 2021 that excelled at overcoming all those challenges to create something that truly means something to the patients, caregivers, doctors, or other health stakeholders they were trying to reach.”
Voters are asked to assess the submissions based on their content, format, imagination, influence on the industry, impact on their audience, and overall quality when voting. In addition to the three winners in each category, the top four overall vote-getters receive special recognition by gracing PM360’s January/February 2022 issue cover. This year the top honors went to Elevate Healthcare and LivaNova for “The Nerve” in the DTC/DTP category; Mind+Matter, an Ashfield Health Company and Amylyx for their booth that explores exciting new pathways and possibilities for people with ALS in the Unbranded category; VMLY&R and AstraZeneca for their “Misty Protectors” Video-winning campaign; and Intouch Group and Takeda for their Vyvanse Professional Print Campaign.
This year’s PM360 Pharma Choice winners are:
App
Gold: MedTrix Healthcare and Allergan Medical Institute for “AMI Facial Anatomy HoloLens App”
Silver: Lippe Taylor and Allergan Aesthetics for “Allē”
Bronze: Deutsch and Galderma for “Clear 90: Differin App”
Consumer Website
Gold: Snow Companies and Novocure for “Optune Blog”
Silver: EVERSANATM ENGAGE and Evoke Pharma for “Spray your symptoms away.”
Bronze: CDMP and SK Life Science Inc. for “Fight for the Possibility for Zero”
DTC/DTP
Gold: Elevate Healthcare and LivaNova for “The Nerve”
Silver: The Lynx Group and Academy of Oncology Nurse and Patient Navigators (AONN+) for “Conquer: the patient voice – April Cover”
Bronze: RevHealth and Corium for “A Day My Way” ADHD Activity Book
Multichannel
Gold: Publicis Groupe and Labcorp for “In Pursuit of Answers”
Silver: Intouch Group and Teva for “You’re ok. Living with TD is not.”
Bronze: imre Health, Amgen, and AstraZeneca for “Who is TSLP?” Severe Asthma HCP Market-Shaping Campaign
Multicultural
Gold: EMCAY and Amgen for “Even the Odds”
Silver: Finn Partners, IDEKO, and Hip Hop Public Health for “Message in the Music: Spreading Love, NOT COVID”
Bronze: Marina Maher Communications and Eisai Inc. for “Spot Her”
Professional Print Campaign
Gold: Intouch Group and Takeda for “Vyvanse Professional Print Campaign”
Silver: imre Health, Amgen, and AstraZeneca for “Who is TSLP?” Severe Asthma HCP Market-Shaping Campaign
Bronze: AbelsonTaylor and Sunovion Pharmaceuticals for Latuda “Real Expressions” Print Campaign
Professional Website
Gold: Synchrony Healthcare Communications and Harmony Biosciences for “Interactive WAKIX Healthcare Professional Website”
Silver: Hamilton and Zimmer Biomet for “ZB 360 Immersive Medical Marketing Environment”
Bronze: CDMP and SK Life Science Inc. for “Step into XCOPRI”
Sales Aid
Gold: Vpak Media, Unherd Creative, and SkinCure Oncology for “SkinCure® Oncology Video-in-Print SmartBrochure™”
Silver: Biolumina and AstraZeneca for “Precision Unparalleled Campaign”
Bronze: Excitant Healthcare Advertising and Resilia Pharmaceuticals Inc. for Recedo “Silence the Scar” Sales Aid
Self-promotion
Gold: Calcium for “Calcium Self-Promotion Campaign”
Silver: MedThink Communications for “Themes with Teams Holiday Card”
Bronze: AbelsonTaylor for “AT Poster Challenge”
Social Media
Gold: JPA Health and AstraZeneca for “#MyFollowThrough”
Silver: Propeller and Janssen Pharmaceuticals for “The Everyday Feeds – STELARA HCP Social”
Bronze: Good Apple and Apellis Pharmaceuticals for “This is PNH WEGO Patient Influencer Campaign”
Unbranded
Gold: Mind+Matter, an Ashfield Health Company and Amylyx for “Amylyx booth explores exciting new pathways and possibilities for people with ALS”
Silver: Patient Worthy for “Wait, How Do You Spell That? A Rare Disease Podcast”
Bronze: Scout Health and Jazz Pharmaceuticals for “Narcolepsy Hurdles”
Variety
Gold (Event): closerlook, Syneos Health, Sarofsky, and argenx for “A Mystery to Me, Premiere”
Silver (Chat Tool): Intouch Group, Regeneron Pharmaceuticals, and Sanofi Genzyme for “DUPIXENT’s Industry-Leading Patient Chat Tool”
Bronze (Experiential Education): Propeller and Ethicon for “Colorectal Virtual Experience”
Video
Gold: VMLY&R and AstraZeneca for “Misty Protectors”
Silver: Patients & Purpose, Otsuka, and Lundbeck for “This Is Me” Patient Campaign
Bronze: Verywell Family for “Stay Calm Mom”
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PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
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