As the competition escalates and regulation changes in the healthcare ecosystem, pharma needs to innovate, become customer centric and provide values to customers in order to stay ahead and secure the commercial bottom line. Despite the harsh weather in downtown Philadelphia, about 400 pharma executives gathered at the Sheraton Downtown on April 15-16, 2014 to share insights, exchange thoughts and brainstorm new strategies at eyeforpharma’s 12th Annual Commercial Pharma Conference – Philadelphia 2014 Summit.
The event kicked off with keynote sessions by some of the most well-respected pharma thought leaders addressing the importance of innovation, leveraging technology and collaborating with stakeholders. In the afternoon, the event split into three tracks: Value Beyond the Pill, Multi-channel Engagement and Sales Excellence, tackling challenges from the commercial aspects. The Value Beyond the Pill track focused on how pharma companies should partner with stakeholders to deliver customer-centric values and improve health outcomes. At the Multi-channel track, speakers and attendees shared thoughts on how to achieve true multi-channel engagement by better leveraging digital and synchronized channel selection, and cross-company implementation. The key topic at the Sales Excellence track was how to implement Key Account Management to ensure cross-collaboration for a holistic and compliant customer relationship.