Capturing the Moment

Summer is almost here and that means many of us are preparing to take a well-deserved vacation. And whether you are thinking about going on safari in South Africa, wine tasting at the O Chateau in Paris or taking the family to Walt Disney World, you are going to want to capture each and every moment. Here are some of the latest cameras to hit the market that can help you document your trip so you can share it with friends, family and co-workers.

Olympus: The Long Zoom


Travelers looking for a compact camera that still has a powerful lens should consider the Olympus Stylus SH-1 ($400). Not only does it have 24x wide-angle optical zoom, but according to the company it is also the first compact camera equipped with optical 5-axis image stabilization for both still images and videos. The camera’s built-in Wi-Fi makes it easy to share images online and also allows you to remotely operate the zoom, activate the self-timer, and adjust exposure from your smartphone.

Lytro: Creating Living Images


Lytro made headlines two years ago when it released the world’s first consumer Light Field Camera with the ability to focus a picture after it is taken. The new Lytro Illum ($1,599 in July 2014) aims to take things a step further. This camera can capture the direction, color and brightness of the rays of light within the frame, which allows a photographer to adjust aspects of images that were previously fixed, including focus, tilt, perspective shift and depth of field in order to create “living pictures” that resonate in multiple dimensions.

Nikon: Fast-Paced Shooting


The Nikon 1 V3 ($1,200) was built to take action shots including everything from running cheetahs in South Africa to your kid’s soccer game. The camera combines an enhanced 18.4-megapixel image sensor with Nikon’s new EXPEED 4A image processor to achieve one of the fastest continuous frame rates available—20 frames-per-second (fps) with full autofocus and 60 fps when using fixed focus. The camera also features a tilting, touch-panel 3-inch LCD monitor that helps photographers capture images from various new angles.

Sony: A Sensitive Touch


Sony’s Alpha A7s (price not available at press time) features a newly developed 12.2 effective megapixel 35mm Exmor CMOS sensor that, paired with a powerful BIONZ X image processor, allows it to shoot at a sensitivity range of ISO 50 – 4096002. Basically, that means it collects dramatically more light and can offer a better picture quality in extreme conditions (too dark or too bright). The camera also offers superior video quality and can capture stunning HD and 4K (QFHD 3840 x 2160 pixels) video.

Marketing Tech

Americhip: Interactive Communications System


The Americhip Communications Portal (ACP 4.0) is a flexible, intuitive, fully customizable and dedicated interactive communications platform that provides a direct portal to patients, physicians, HCPs, channel partners and other affiliates.

ACP 4.0 is hosted with a web-based content management system that can provide key performance data and real-time analytics. ACP 4.0 can be used for 1:1 communications or for multiple users in both private and public settings. This innovative communication tool is ideal for patient adherence and education or as a communication tool.




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