Oleg Korenfeld
Chief Technology Officer
CMI Media Group and Compas
A Cross-Cutting AdTech Guru
Oleg Korenfeld’s 20+ years of professional expertise cuts across all angles of the digital advertising ecosystem—ad technology and
demand and supply sides. As a recognized AdTech leader and Chief Technology Officer, he helps CMI Media Group, Compas and their clients continue the momentum of decades of disruptive innovation in media as well as implementation of tech and data best practices on a global scale.
Oleg’s experience across marketing channels allows him a holistic view of the marketplace and its future. His recent work at CMI Media Group includes the evolution of its Empower™ operating system, a tech solution that unifies industry leading tools and features into a SaaS-enabled, modular, agile, and innovative framework. It is the first of its kind operating system, built specifically for the health marketplace, and designed to unlock the power of data-driven media strategy and seamless execution within a transparent and collaborative interface.
The operating system is built on 30+ years of leadership in the development of award-winning omnichannel solutions and services, and pairs them with newly developed applications that continue to drive better engagement and outcomes for health and life science brands.
Additionally, Oleg led the expansion of CMI Media Group and Compas’ use of custom AI services and support for clients as part of an ongoing focus on impactful innovation.
Oleg explains, “As a modern media agency with a deep understanding and experience in pharma marketing we have improved the way media is planned and bought, in ways unlike the industry has ever seen. Costly fragmentation of media investments is a persistent problem that the Empower OS finally solves.”
Under Oleg’s leadership, CMI Media Group continues to evolve and lead the industry in developing data-driven technological solutions that meet the complex needs of sophisticated healthcare marketers, with a modern, omnidynamic approach that intersects brand messaging where the key audience is in their digital health journey.
