L – R: Jen Valentine, Jeanine Privitera, Laura Goguen, Jared Garnica, Amelia Marsh, Katie Duddy, Sarah O’Neill King, Erin Madison
Takeda Pharmaceuticals
A Team for the Long Haul
The Gattex team embodies the Takeda values of integrity, fairness, honesty and perseverance. The team embraces collaboration and dedication to making a positive difference for patients by helping to address the unmet needs of the short bowel syndrome (SBS) community.
They consistently put the patient at the center of all their efforts and decision making.
Their collective approach to teamwork has led to remarkable success in driving brand awareness, channel engagement and revenue growth. The Gattex team has been recognized for their inclusiveness ensuring that all stakeholders are involved when evolving the brand identity, and defining joint objectives, by maintaining high levels of communication and celebrating success along the way. After +11years since Gattex was FDA approved, the team continues to execute on marketing fundamentals to drive strategic growth in this ultra-rare market.
The team has capitalized on opportunities to stay ahead of the curve and to differentiate the brand. As a result, the Gattex Marketing team ignited excitement across the business to achieve record breaking achievements in 2023: the highest number of new patients that have initiated Gattex, plus after sales increasing 21% year over year, they exceeded revenue of $600 million for the first time ever.
The team operates as a unit, partners cross-functionally, and most importantly, has fun along the way. In a recent survey, the top three words that described the Gattex team culture was commitment, positive, and humility. The “feel” of the team has made it a destination location— even +11 years post launch. Recent vacancies on the team have attracted impressive numbers of applicants, and resulted in recruitment of top performers across the Takeda enterprise. There have been two international rotations requested based on the team’s results, accountability, and the opportunity to advance the brand and make a difference.
Collectively the brand exceeded what was expected— not only in terms of revenue, but also by the positive environment created by the Takeda Gattex Marketing Team.
