Coming Up With The Big Idea

As David Ogilvy (aka “The Father of Advertising”) once said, “It takes a big ...

PM360 Presents The 2014 Greatest Creators

Our annual showcase presenting some of the best work from agencies serving the life ...

Using Animated Characters in Pharma Campaigns

The use of animated characters in pharmaceutical campaigns has a long history. Even dating ...

Five Sure-Fire Tips To Succeed With Disruptive Marketing

Pharma marketers work in a heavily restricted environment. They are trained to play it ...

Bringing It All Together: Brainstorming, Creativity and the Truth

Remember the show Dirty Jobs? The host worked alongside employees who were tasked with ...

Asking The Right Questions—A Lost Resource

Companies today provide marketers with a multitude of new resources to help them gain ...

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