The 2024 PM360 Pharma Choice Awards – Professional Campaign Gold Winner

ConcentricLife and Jazz Pharmaceuticals

The Elephant in the Room

Research shows HCPs and patients are aware that some narcolepsy medications contain an excessive amount of sodium, but they are not thinking about the associated risk. Because people with narcolepsy are at a 2x greater risk of heart diseases, a burden like this is too big to ignore.

CONCENTRICLIFE TEAM MEMBERS:

Sara Beachler SVP, Group Creative Director
Erin Schwarz VP, Associate Creative Director
Michael Minnella VP, Associate Creative Director
Sarah Bouma Senior Art Director
Lauren Amodeo Managing Director
Bennett Schaumberg SVP, Account Director

JAZZ TEAM MEMBERS:
Jeff Janofsky Executive Director, Sleep Marketing
Christina Trotter Associate Director, Sleep Marketing
Tamela Curtis Associate Director, Sleep Marketing
Caroline Wilhelm Sr. Product Manager, Sleep Marketing

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