2017 Pharma Choice Bronze DTC/DTP

Dudnyk

Shire

Firazyr “Mantra”

Patient and physician insights uncovered an opportunity to encourage patients with hereditary angioedema (HAE) to approach treatment differently through a clear, simple, and directional campaign featuring real patients. The simple mantra communicates the benefit of Firazyr and the transformational nature of using Firazyr as soon as symptoms are recognized.

 

Agency Team:

Account Director: Heather Drahos
Account Supervisor: Allie Focht
Senior Account Executive: Amelia Klaus
EVP, Creative Director: Laurie Bartolomeo
Associate Creative Director, Art: Michael Hawkins
Associate Creative Director, Copy: Kristin Morris
Senior Art Director: Amanda Eutsey
Scientific Director: John Kennard
EVP, Chief Strategy Officer: Drew Desjardins
Director of Editorial Services: Joe Chelius

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