Dudnyk

Shire

Firazyr “Mantra”

Patient and physician insights uncovered an opportunity to encourage patients with hereditary angioedema (HAE) to approach treatment differently through a clear, simple, and directional campaign featuring real patients. The simple mantra communicates the benefit of Firazyr and the transformational nature of using Firazyr as soon as symptoms are recognized.

 

Agency Team:

Account Director: Heather Drahos
Account Supervisor: Allie Focht
Senior Account Executive: Amelia Klaus
EVP, Creative Director: Laurie Bartolomeo
Associate Creative Director, Art: Michael Hawkins
Associate Creative Director, Copy: Kristin Morris
Senior Art Director: Amanda Eutsey
Scientific Director: John Kennard
EVP, Chief Strategy Officer: Drew Desjardins
Director of Editorial Services: Joe Chelius

Ads

You May Also Like

PM360 2018 Innovative Startup H1

H1 Emma Schroeter, Sales Development Representative emma.schroeter@h1insights.com  H1 is the first company to arm ...

Can Cross-Functional Leaders Competently Embrace Digital Innovation?

Is your company focused on accelerating digital transformation to become more patient-centric? That’s a ...

PM360 2019 Innovative Service FormularyDecisions Platform from Xcenda

FormularyDecisions Platform Xcenda Jackie Gladman, Group Product Director, FormularyDecisions Suite jackie.gladman@xcenda.com Xcenda, a part ...