The 2024 PM360 Pharma Choice Awards – App/Digital Gold Winner

The Considered and Novartis

Under Her Skin

A mixed reality experience that takes dermatologists under the skin of people with hidradenitis suppurativa (HS). Hovering over a simple card with a device triggers a 3D high-fidelity scientific rendering of a skin cross-section to appear before them, guiding users on an immersive journey through the underlying pathology of the disease.

THE CONSIDERED TEAM MEMBERS:

David Hunt CEO & Founder
Tina Bertolini Head of Operations & Project Management
Simone Munajj Senior Strategist
Emily Knight-Kristoffersen Creative Director
Tanya Mishu Creative Director
Carl Walker Senior Art Director
Vini Watson Creative Director – Design
Adam Emmott Director of Creative Technology
Stephany Salazar Senior Project Manager

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