2023 Pharma Choice Professional Print Campaign Gold Winner Elevate Healthcare and Medexus Pharma, Inc.

Elevate Healthcare and Medexus Pharma, Inc.

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Neurosurgeons who resect gliomas must remove as much malignant tissue as possible while sparing healthy, eloquent tissue. Elevate depicted the serious, infiltrative nature of gliomas through imagery of insidious monster fingers. Gliomas hide in plain sight, but when Gleolan illuminates, they have nowhere to hide.

Elevate Healthcare Team Members:

Lorna Weir, Managing Partner
Frank X. Powers, Managing Partner
Regina Brown, Account Director
Sam Cannizzaro, Executive Creative Director
Tara Powers, VP, Creative Director, Art
Jen Brog, Senior Art Director
Steven Goldstein, Creative Director, Copy
Carolyn Ignomirello, Creative Director, Copy
Derick Sumrall, Practice Lead, Customer Experience
Dave Marks, PhD, MSc, VP, Medical Director
Denise Adams, Production Manager
Taelor Gordon, Manager, Client Delivery
Jenna Logan, Manager, Client Delivery

Medexus Pharma Team Members:

Brian Peters, Vice President, Marketing
Kathy Sue Bennett, Product Manager

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