2017 Pharma Choice Bronze Video

ghg | greyhealth group

Pfizer

Birthday Party

Meningitis B, while uncommon, can cause death, limb loss, or brain damage. We needed to impact every parent of a teenager—in one 60-second TV spot. So instead of focusing on a child with meningitis getting sicker and sicker, we turned it around.

Agency Team:

SVP, Creative Director: David Cid
SVP, Creative Director: Mari Helen Bohen
ACD Art: Glenn Batkin
Producer: Michelle Bernstein

Cinematographer, Velocity Films: Greg Gray

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