ghg | greyhealth group

Pfizer

Birthday Party

Meningitis B, while uncommon, can cause death, limb loss, or brain damage. We needed to impact every parent of a teenager—in one 60-second TV spot. So instead of focusing on a child with meningitis getting sicker and sicker, we turned it around.

Agency Team:

SVP, Creative Director: David Cid
SVP, Creative Director: Mari Helen Bohen
ACD Art: Glenn Batkin
Producer: Michelle Bernstein

Cinematographer, Velocity Films: Greg Gray

Ads

You May Also Like

ELITE 2020 Strategist Amber Chenevert of VMLY&R

Amber Chenevert Director, Strategy & Insights VMLY&R Mixing Education and Advanced Research Methods Amber ...

ELITE 2018 Transformational Leader Doug Noland of Astellas US

Doug Noland Executive Director, Patient Experience Astellas US Truly Putting Patients First Many companies ...

Life Is Not a Zero Sum Game

In 2009, I participated in a writing project with my colleagues at the Creating ...