AbelsonTaylor and CSL Behring
Haemate-P Detail Aid: Maria’s Timeline Campaign
Haemate P is a leader in vWD, used to treat approximately 25,000 patients over 38 years. Because of this trusted history, Maria’s timeline is a way to show all the moments a patient could face potential bleeding… and the confidence that comes with the proven control of Haemate P.
AbelsonTaylor Team Members:
Brad Graetz, Group Creative Director
Lincoln Cairns, Creative Director, Copy
Erich Voigt, Associate Creative Director, Art
Barbara Delonnay, Copy Supervisor
Tommaso Lesnick, Art Supervisor