Confideo Labs
Ferring Pharmaceuticals
Ferring Reproductive Health Franchise VR Sales Aids
The Ferring Pharmaceuticals Reproductive Health Franchise became the industry’s first group to activate field reps using Samsung Gear VR. With the goal of providing reps with tools to better engage customers, Confideo Labs deployed an index of differentiated VR content for Menopur and Endometrin, including an immersive MOA experience and interactive mixed media KOL vignette.
Agency Team:
Founder & CEO: Mike Marett
Technical Project Lead: Matt Irwin
Creative Lead: Chad Capeland
Senior Account Manager: Cristina Spano
Client Team:
Manager, Brand Marketing – Reproductive Health: Jennifer Accumanno
Senior Manager, Menopur Marketing: Breffni Fox
Senior Manager, Digital Marketing: Justin Rauschkolb
Associate Manager, Marketing: Kyler Nuzzo
